"Consumers have been researched to death. It’s about time the tightwads among us got the same kind of loving attention. In Cheap We Trust is immensely readable and highly illuminating – the perfect guide to the oncoming era of like-it-or-not thrift." — James Lardner, co-author, Up to Our Eyeballs: How Shady Lenders and Failed Economic Policies Are Drowning Americans in Debt

"This book has a far better chance of making cheapness socially acceptable than Ben Franklin, Jack Benny and my father combined."