Lauren Weber grew up with a father who rationed toilet paper and rarely used his car's turn signals (to prevent them from burning out). She was formerly a staff reporter at Newsday and Reuters, and has also written for the New York Times, Los Angeles Times, and other publications.
In Cheap We Trust named one of the “Best Books of 2009″ by the Washington Post
See the full list here. ICWT is in the “Business and Economics” category, right above In Fed We Trust by David Wessel, one of my favorite biz journalists. (Note cosmic/confusing title similarity.)