The Story of a Misunderstood American Virtue
Little, Brown and Co.
Sept. 7, 2009
In Cheap We Trust
Cheap suit. Cheap date. Cheap shot. It’s a dirty word, an epithet laden with negative meanings. It’s also the story of Lauren Weber’s life. As a child, she resented her father for setting the thermostat at 50 degrees through the frigid New England winters and rarely using his car’s turn signals—to keep them from burning out. But as an adult, when she found herself walking 30 blocks to save $2 on subway fare, she realized she had turned into him. Should she be horrified… or proud?
In hard times, questions about Americans’ conflicted relationship with consumption and frugality become more urgent and provocative. Why do we ridicule people who save money? Where’s the boundary between thrift and miserliness? Is thrift a virtue or a vice during a recession? And was it common sense or obsessive-compulsive disorder that made her father ration the family’s toilet paper?
In answering these questions, In Cheap We Trust offers a colorful ride through the history of frugality in the United States. Readers will learn the stories behind Ben Franklin and his famous maxims, Hetty Green (named “the world’s greatest miser” by the Guinness Book of Records) and the stereotyping of Jewish and Chinese immigrants as cheap.
Lauren also explores contemporary expressions and dilemmas of thrift. From Dumpster-diving to economist John Maynard Keynes’s “Paradox of Thrift” to today’s recession-driven enthusiasm for frugal living, In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.
In Cheap We Trust named one of the “Best Books of 2009″ by the Washington Post
“A one-book-fits-all approach to holiday giving” — The New Yorker books blog, The Book Bench
“Engaging… a combination of personal memoir, social history and political manifesto” — The New York Times Book Review
A “splendid, timely history,” says Library Journal
“Cheap might set you free,” says Salon’s review of ICWT
A “terrific book,” “lighthearted and learned” — The Washington Post
ICWT gets a nod from Oprah
An “engaging, uniquely American story” — Fast Company
Kirkus Reviews calls ICWT “welcome reading for a newly frugal world”